Message of the Week

Jumeirah - Que Futuro ?

O Futuro do Grupo Jumeirah passa por criar uma marca de endorsement para todo o seu portfolio de produtos e serviços. A Jumeirah International irá desenvolver uma super marca global sob um simples , único, distinto e memorável nome. Todos os hoteis do Grupo incorporão a identidade da marca, apesar de manterem os seus carácteres únicos de estilo e autenticidade. O Grupo permanecerá integralmente comprometido em assumir-se como tendo a marca mundialmente mais luxuosa em termos de serviços hoteleiros e o nome Jumeirah continuará a ser sinónimo de um serviço de excelência.

Concorrência

Este será um capítulo certamente difícil de analisar já que podemos justamente afirmar o Grupo Jumeirah como um verdadeiro trend setter no que diz respeito a quebrar com todas as barreiras dos serviços turisticos e hoteleiros a nível mundial.

Podemos considerar que em determinados segmentos de mercado a cadeia internacional One & Only resorts poderá ser um concorrente aos Hoteis Jumeirah mas nunca um player directamente concorrente, já que apesar de ter uma visão de qualidade integral dos produtos e serviços oferecidos, não terá certamente os níveis de excelência do Grupo Jumeirah, aos quais não será certamente alheio o facto de ter a sua própria Academia de Hospitality Management que lhe permite atingir elevadissímos padrões de qualidade no serviço prestado ao cliente.

Em suma podemos resumir a postura da cadeia simbolicamente ao facto de ter o primeiro hotel que quebrou o standard das 5 estrelas a nível internacional - Jumeirah Hotels - When 5 stars are just not enough .....

Análise Swot

Forças

 Portfólio de produtos / serviços oferecidos;
 Serviço de Excelência reconhecido internacionalmente;
 Know how e cultura Premium da cadeia Jumeirah;
 Elevado nível de autonomia económico-financeira do Grupo.


Fraquezas

 Cultura empresarial por vezes pouco aberta a novas tendências



Oportunidades

 Novos e ambiciosos projectos em curso;
 Exportar o conceito e know how para destinos emergentes;
 Desenvolvimento da plataforma de comércio on-line;


Ameaças

 Actividade turística altamente sensível a actos de terrorismo e insegurança Internacional;
 Sobreocupação do espaço / Deterioração da Imagem do destino

Details

The Futur of Jumeirah

With an undeniably impressive collection of properties within its existing portfolio, Jumeirah is embarking on an ambitious expansion drive to include key hotels and developments in cities the world over. Two such advancements are the management of Aqua Dunya: the largest and most diverse theme park resort in the Middle East - located in the monumental Dubailand, and Saraya Aqaba: a Jordanian beachfront development in which Jumeirah will undertake the management of luxury 5 star hotels and a waterpark. Dubai Towers, Doha, will boast a 5 star international hotel that features 146 luxurious rooms and suites, and 166 serviced apartments, all furnished with latest technology, meeting the needs of today's business traveller.

Portfolio

Burj Al Arab: The world's tallest all suite hotel which sets new standards in luxury and service.
Mission Statement: "To be the world's most luxurious hotel with a team dedicated to outstanding personalized service, surpassing guest expectation by providing the ultimate Arabian Hospitality Experience"

Jumeirah Beach Hotel: A spectacular five-star resort hotel, conference and banqueting destination. Mission Statement: "To be the most outstanding Resort Hotel in the world, living our guiding principles and achieving excellence through dedication to our customers and colleagues and supporting the Jumeirah vision."

Jumeirah Emirates Towers: A uniquely designed business hotel, shopping boulevard and office tower.
Mission Statement: "Through our passion and integrity, customer focus and innovation, we will be recognised as the world's finest corporate hotel" .

Madinat Jumeirah: The Arabian Resort, Dubai. A magnificent tribute to Dubai's heritage. Two grand boutique hotels, courtyard summer houses, a traditional souk, the Six Senses Spa and the region's leading conference and banqueting centre. Mission Statement: "A resort of unique qualities where everyone and everything is considered."




Jumeirah Beach Club Resort & Spa: A luxurious all suite resort, spa and private beach club. Mission Statement: "To achieve the standards of a world class boutique hotel and resort through dedicated customer service, innovative property development, employee motivation and training."

Jumeirah Bab Al Shams Desert Resort & Spa: The Gate to the Sun, a truly magical five star desert resort that transports you back in time to an ancient era. An architectural wonder that reflects the true authentic UAE heritage that has come to life in the middle of the desert.
Mission Statement: "To be the most unique desert resort and spa in the world with true Arabian hospitality experience."

Jumeirah Carlton Tower: This landmark hotel is acknowledged as one of London's best.
Mission Statement: "We are committed to being the preferred 5 star hotel in London. We will exceed the aspirations of our guests and colleagues by providing a contemporary, world class experience, through continuous commitment to the development of our colleagues and product to achieve maximum growth and profitability."

Jumeirah Lowndes Hotel: An enchanting boutique hotel in the highly exclusive area of Knightsbridge, London.
Mission Statement: "We are a deluxe, intimate hotel in the heart of London's fashionable Knightsbridge whose warm and friendly team is committed to providing a personalized experience."

Jumeirah Essex House: A well-known feature of Manhattan, recognised throughout the world as a model of graceful elegance and art-deco sophistication. Ideally located in the heart of New York City, Jumeirah Essex House offers an unbeatable location that has lured dignitaries, celebrities and world leaders for years.

Wild Wadi Water Park: The world's most innovative water based theme park. Mission Statement: "To be the first choice of where people spend their leisure time, and an irresistible added benefit to staying at a Jumeirah Hotel. We will consistently be responsive to our guests and colleagues by applying the guiding principles of Jumeirah."

The Emirates Academy of Hospitality Management: Degree level training in academic association with École hôtelière de Lausanne. Mission Statement: "To be the premier regional business school and to be one of the world's leading hospitality management institutions providing university level education and professional development for the travel, tourism, hospitality and related service industries"

Jumeirah Hospitality: Whatever your occasion, Jumeirah Hospitality will turn it into a celebration. Mission Statement: "Our ultimate goal is to satisfy our clients to the extent that they can never forget us" .

Sirius: Inspired by the brightest star in the night's sky, Sirius is our dazzling Recognition and Rewards Pro

gramme.
Mission Statement: "To genuinely recognise and reward our customers, in an energetic & timely fashion"

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